If you are evaluating video tools for your team in 2026, Loom and Vidyard are almost certainly on your shortlist. Both let you record your screen, share a link, and track who watched. But underneath the surface, they serve meaningfully different audiences. Loom has built its reputation around async team communication — replacing meetings, explaining pull requests, giving design feedback. Vidyard, on the other hand, has gone all-in on sales enablement, turning personalized video into a prospecting weapon with deep CRM integration and viewer-level analytics. Choosing between them depends less on recording features and more on how you actually plan to use video in your workflow.
This guide breaks down Loom vs Vidyard across features, pricing, AI capabilities, and ideal use cases. We also cover a third option, ScreenStory, for teams that need something neither tool provides: automated, polished video tutorials with AI-generated scripts and voiceover.
| Feature | Loom | Vidyard |
|---|---|---|
| Primary Focus | Async team communication | Sales video prospecting |
| Best For | Internal teams, product feedback, async updates | Sales teams, outbound prospecting, revenue ops |
| Screen Recording | Screen, camera, or both — desktop app + browser extension | Screen, camera, or both — browser extension + desktop app |
| Video Editing | Basic trimming, stitching, filler word removal | Minimal trimming only |
| AI Features | Auto titles, summaries, chapters, transcript cleanup, Loom AI | AI script assistant, AI-generated avatars for sales videos |
| Analytics | View counts, engagement graphs, CTA clicks | Viewer-level tracking, watch time, drop-off, CRM sync |
| CRM Integration | Limited (Slack, Notion, Jira) | Deep (Salesforce, HubSpot, Outreach, Salesloft) |
| Pricing (Paid) | From $15/user/month (Business) | From $29/month (Pro); Business priced on request |
| Platform | Web, macOS, Windows, iOS, Android | Web, Chrome extension, macOS, Windows |
Loom is an async video messaging platform designed to reduce the number of meetings on your calendar. You hit record, walk through whatever you need to explain — a bug report, a design review, a project update — and share a link. Recipients watch on their own time, leave timestamped comments, and respond with their own videos or text. It is simple by design, and that simplicity is its greatest strength.
Since Atlassian acquired Loom in 2023, the tool has deepened its integrations with Jira, Confluence, and the broader Atlassian ecosystem. It has also invested heavily in AI features under the "Loom AI" banner, adding automatic summaries, chapter generation, filler word removal, and transcript-based search.
Key features:
Pricing: Loom offers a free Starter plan with up to 25 videos and a 5-minute recording limit. The Business plan starts at $15/user/month with unlimited videos, longer recordings, and advanced analytics. Enterprise pricing is available on request and adds SSO, SCIM provisioning, and dedicated support.
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Vidyard is a video platform built for go-to-market teams. While it offers screen recording similar to Loom, its real value proposition lies in what happens after you record: viewer-level analytics that show exactly who watched your video, for how long, and where they dropped off — all synced directly to your CRM. For sales reps sending personalized prospecting videos, this data is invaluable.
Vidyard has also expanded into AI-generated video, allowing sales reps to create personalized avatar-based videos at scale without recording each one individually. This positions Vidyard not just as a recording tool but as a video sales engagement platform.
Key features:
Pricing: Vidyard offers a free plan with up to 25 videos. The Pro plan starts at $29/month for individuals, which includes unlimited videos, viewer analytics, and CRM integrations. Business and Enterprise tiers add team management, advanced analytics, and custom integrations — pricing is available on request.
Pros:
Cons:
Both tools handle the basics well. Loom and Vidyard let you record your screen, your webcam, or both simultaneously. Both offer browser extensions for quick capture and desktop apps for more flexibility. The recording experience is smooth on both platforms, and sharing is instant — you get a link as soon as you stop recording.
Where they differ is in what surrounds the recording. Loom emphasizes speed and simplicity: record, share, done. Vidyard wraps the recording in a sales context: you can add CTAs, embed calendar booking links, and place the video on a branded landing page. If you are sending a video to a colleague, Loom's approach is cleaner. If you are sending a prospecting video to a potential customer, Vidyard gives you more tools to convert that view into a meeting.
This is where Vidyard pulls ahead decisively. Vidyard was built for sales teams, and it shows. You can create video playlists tailored to specific accounts, embed videos in sales sequences via Outreach or Salesloft, and track engagement at the individual contact level within your CRM. Loom has added some sales-adjacent features over time, but it is not trying to compete here. If your primary use case is sales prospecting, Vidyard is the clear choice.
Loom's strength is internal communication. It integrates natively with Slack, Notion, Jira, and Confluence, making it the better fit for product teams, engineering organizations, and cross-functional collaboration. Sales teams can use Loom, but they will miss the CRM sync, landing pages, and granular viewer data that Vidyard provides out of the box.
Loom provides engagement analytics that are sufficient for most internal use cases: total views, average watch percentage, engagement over time, and CTA click rates. You can see who on your team watched a video and whether they finished it. For async updates and project communication, this level of insight is more than adequate.
Vidyard's analytics go considerably deeper. You get individual viewer tracking (who watched, what percentage, when they paused or re-watched), heatmaps of engagement, and all of this data flows into your CRM automatically. For a sales rep, knowing that a prospect watched 90% of your demo video but dropped off at the pricing slide is actionable intelligence. Loom simply does not offer this level of granularity.
Neither tool is an editing powerhouse, but Loom offers more. Loom lets you trim the beginning and end of recordings, remove filler words automatically, stitch multiple clips together, and add basic annotations. It is not a timeline editor, but for cleaning up casual recordings, it does the job.
Vidyard's editing is more limited. You can trim videos and add chapters, but there is no stitching, no filler word removal, and no annotation tools. Vidyard assumes your videos are short, personalized messages that do not need heavy editing — which is a fair assumption for sales outreach but limiting for other use cases.
Loom has invested heavily in AI through its "Loom AI" suite. It automatically generates titles, summaries, and chapters for every video. It identifies and removes filler words. It creates action items from meeting recordings. And it offers AI-powered search across your video library. These features are genuinely useful for teams drowning in async video content.
Vidyard's AI play is different. Its script assistant helps sales reps draft video scripts based on prospect information and messaging templates. More notably, Vidyard offers AI-generated avatars that let reps create personalized videos at scale without recording each one from scratch. For high-volume outbound teams, this can dramatically increase output. However, Vidyard's AI does not extend to the kind of content-understanding features that Loom provides, like summaries and action items.
It is worth noting that neither tool offers AI-generated voiceover from screen recordings, automated script writing based on on-screen content, or talking avatar overlays for tutorial content. Both use AI to enhance what you already record, not to generate polished content from raw footage.
Loom integrates primarily with productivity and collaboration tools: Slack, Notion, Jira, Confluence, Linear, GitHub, Figma, and Google Workspace. The Atlassian acquisition has made the Jira and Confluence integrations particularly tight. For product and engineering teams, this ecosystem coverage is excellent.
Vidyard integrates with the sales and marketing stack: Salesforce, HubSpot, Outreach, Salesloft, Gong, Marketo, and Pardot. It also connects with email platforms like Gmail and Outlook for inline video embedding. If your workflow centers on a CRM, Vidyard's integration depth is unmatched.
Loom's free plan gives you 25 videos with a 5-minute limit. The Business plan at $15/user/month removes those restrictions and adds workspace features. Enterprise pricing adds SSO and advanced admin controls.
Vidyard's free plan also caps you at 25 videos. The Pro plan at $29/month (for an individual) adds unlimited videos, analytics, and CRM integration. Business and Enterprise tiers scale up with team features and custom pricing.
For small teams, Loom is generally cheaper. A team of 10 on Loom Business costs $150/month. The equivalent setup on Vidyard depends on the tier but typically runs higher, especially once you factor in the features that make Vidyard worth using — the analytics and CRM integrations that live behind the Business paywall. However, for a solo sales rep, Vidyard Pro at $29/month can deliver more ROI than Loom if the analytics drive even one additional closed deal per quarter.
Loom is the right choice when your primary goal is async team communication. If you are replacing meetings, explaining complex topics to colleagues, giving design or code feedback, onboarding new team members, or building a library of internal knowledge, Loom does this better than almost anything else on the market. It is fast, simple, and has just enough AI to make your videos more useful without adding complexity.
Loom also makes sense when your team lives in the Atlassian ecosystem. The Jira and Confluence integrations are first-class, and having video context attached directly to tickets and documentation pages is genuinely valuable for product and engineering workflows.
Choose Loom if:
Vidyard is the right choice when video is a revenue tool, not just a communication tool. If your sales team sends personalized prospecting videos and needs to know who watched, for how long, and what happened next in the pipeline, Vidyard provides that visibility. Its CRM integrations mean video engagement data lives alongside the rest of your sales intelligence, not in a separate silo.
Vidyard also makes sense for marketing teams that use video in demand generation campaigns. The ability to gate videos with lead capture forms, embed them in marketing automation sequences, and track engagement at the contact level gives marketing a level of attribution that Loom does not attempt to provide.
Choose Vidyard if:
Both Loom and Vidyard excel at their respective strengths — async messaging and sales prospecting. But there is a category of video content that neither tool handles well: polished, narrated video tutorials. If you need to create training materials, product documentation, onboarding videos, or how-to guides, you will find that both Loom and Vidyard leave you doing the hard work manually. Neither generates scripts from your screen recordings. Neither adds professional voiceover automatically. Neither creates talking avatar overlays to give your tutorials a human presenter.
ScreenStory fills that gap. You upload a screen recording, and the platform does the rest. It analyzes your recording frame by frame, writes a narration script that explains what is happening on screen, generates natural-sounding voiceover, adds a talking avatar, and produces karaoke-style captions — all without you writing a word or recording your voice.
The result is a finished tutorial that looks like it took hours to produce — but you only spent minutes recording your screen. For teams creating knowledge base content, product documentation, customer onboarding videos, or internal training materials, this is a fundamentally different workflow than what Loom or Vidyard offers.
See the pricing page for full plan details, or read the ScreenStory vs Loom comparison for a deeper side-by-side analysis.
You can, but it is not optimized for it. Loom lets you record and share videos with prospects, and you will see basic view counts. However, you will not get the viewer-level analytics, CRM integration, or branded landing pages that Vidyard provides. Sales teams that are serious about video prospecting will find Loom limiting compared to Vidyard's purpose-built feature set.
Vidyard can handle internal communication, but you would be paying for sales features you do not need. Its editing tools are more limited than Loom's, it lacks filler word removal and video stitching, and its integrations lean toward CRM tools rather than productivity platforms like Slack and Notion. For pure async team communication, Loom is the better value.
No. Both tools transcribe what you say while recording, and both offer AI features that enhance your existing recordings. But neither analyzes your screen content to generate a narration script, and neither produces AI voiceover to replace manual narration. If you want automated script generation and voiceover from a screen recording, ScreenStory is designed specifically for that workflow.
Loom Business at $15/user/month would cost $150/month for a team of 10. Vidyard's team pricing varies based on the tier and is generally higher, especially once you include the features that differentiate it from Loom. For pure cost comparison at the team level, Loom is typically the more affordable option. However, if your team's video usage directly drives revenue (as with sales prospecting), Vidyard's higher price can deliver a measurable return.
The Loom vs Vidyard decision comes down to how you use video. For async team communication, internal updates, and collaboration within product and engineering teams, Loom is the better fit — it is simpler, cheaper per user, and has stronger AI features for making your videos more consumable. For sales prospecting, outbound video, and any workflow where you need to track viewer engagement in a CRM, Vidyard is the clear winner — its analytics and integration depth are unmatched.
But if your goal is creating polished video tutorials, documentation, or training content, neither tool automates the hard parts. You still have to write scripts, record narration, and edit manually. That is where ScreenStory stands apart. It turns a raw screen recording into a finished, narrated tutorial with AI-generated scripts, voiceover, talking avatars, and captions — starting at $9.99/month. For tutorial and documentation workflows, it is the tool that Loom and Vidyard were never designed to be.
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